VISION EASE expands global sales and marketing capabilities with three new appointments

RAMSEY, MINN. (April 7, 2016) – VISION EASE announces three new sales and marketing appointments to enhance its global customer relationships and communications. Grady Lenski was promoted to Chief Marketing Officer, Steve Reiman hired as Vice President of Sales, North America, and David George promoted to Senior Director, North America Key Accounts and Canada.

“Grady, Steve and David have extensive experience in building worldwide brands and customer connections. They’re strategic leaders who will help VISION EASE grow by sharpening our sales, marketing and product efforts as a global lens manufacturer,” said John Weber, CEO of VISION EASE.

As VISION EASE’s first Chief Marketing Officer, Lenski will guide marketing and product management strategies to lead the company’s worldwide growth. He was selected for the role given his success as VISION EASE’s Vice President of Sales, North America. During his more than 30 years of experience in business growth, sales and customer service management, Lenski successfully introduced products and brands across the globe. He will channel this expertise as VISION EASE continues to introduce new products to its customers.

Reiman brings 26 years of optical industry experience to his role as Vice President of Sales, North America. He’s worked with start-ups and large, publicly traded companies, and most recently served as Senior Vice President, Inside Sales for Sauflon USA. Previous to his role at Sauflon, Steve served in various management roles for CooperVision. He will use this background to grow the company’s position in the North American market. His passions revolve around sales execution and the steps that lead to it – training, empowerment and cultural change within the business and creating strong partnerships with customers.

Before becoming Senior Director, North America Key Accounts and Canada, George served as VISION EASE’s Director of Sales, North America, where he helped build the manufacturer’s strategic account portfolio. He has spent nearly 30 years in optical sales and customer service management, gaining extensive knowledge which he’ll employ to deepen customer relationships, define market strategies and grow sales.

About VISION EASE

VISION EASE is a global ophthalmic lens marketer and manufacturer whose solutions empower individuals, businesses and society to be their best. The first to offer lenses that are now industry standards – including lightweight polycarbonate prescription lenses and sunglass lenses that filter high energy visible light – VISION EASE is a trusted partner to independent opticians, optometrists and ophthalmologists, and retail chains throughout the world. For more information, visit www.visionease.com.