Privacy Policy

This privacy policy applies to information or data provided or transmitted by eye care professionals through our website.  For the EU Data Privacy Policy, click here. To access our privacy policy for consumer users, please click here.


Collection and Use of Information

VISION EASE respects your privacy.

The information that VISION EASE collects from eye care professionals depends upon how they use our website.

VISION EASE collects information from your use of the website through aggregate tracking for statistical purposes. When you access the internet, your computer is automatically assigned an internet protocol (IP) address that other computers and servers use to communicate with you over the internet. VISION EASE collects and logs the IP addresses of all visitors to the website to determine whether and to what extent visitors use certain areas of the website based on web traffic to those areas. VISION EASE does not track what you read on our website, but rather how well each web page performs overall. VISION EASE may track search terms entered in the website’s search function as one of the measures of what interests our users. VISION EASE collects this information to help us create a better experience for our users.

VISION EASE does not associate your IP address with any records containing other personal information unless you register or open an account with us, or it is necessary to do so to enforce our legal rights or to comply with federal and state law.


VISION EASE uses cookies to track user traffic patterns (as described above). A “cookie” is a text file placed in the browser files of your computer. The cookie itself does not contain personal information, although it will enable us to relate your use of the website to information that you provide to VISION EASE. Cookies do not contain any personal information other than information that you supply yourself. A cookie cannot read data off your computer’s hard disk or read cookies from other sites.

You can refuse cookies through your browser settings. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to accept cookies to use this site. However, it may help you to participate more actively in some features. By continuing to use our website without changing your browser settings, you are agreeing to our use of cookies.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.

Google may use the data collected to contextualize and personalize the ads of its own advertising network.

Personal data collected: cookies and usage data.

Place of processing: US. To access Google’s privacy policy, click here. To opt out of Google Analytics tracking for the web, click here.

Registrants and Account Holders

As an eye care professional, you may register or maintain an account with VISION EASE to obtain information regarding VISION EASE’s products and services or to place orders. VISION EASE does not sell, rent, or share your personal information with any other person for any reason that is not directly related to our products or services.

If you request product literature or service on a VISION EASE product, the information that we collect from you may include your email address, name, address, and telephone number. We may pass along all of the information collected from you to a VISION EASE eye care professional, who will contact you for the sole purpose of responding to your request. We may also alert you, by mail or email, about new products, special offers, or upcoming events in your area. You may opt-out of receiving such communications from VISION EASE by contacting us by telephone, email, or in writing at the address below, or by following the unsubscribe process described in our communications.

You may maintain an account with VISION EASE to place online orders for lenses through links to the VISION EASE, VisionWeb®, or Opticum websites or for lab services through a link to the Venue website. When placing online orders, you may transmit your patients’ personal health information to VISION EASE. You may also apply for credit through a link to a third party website. The owners or operators of the third party website maintain their own policies regarding terms of use and privacy, and they are solely responsible for the content of the website. VISION EASE does not retain personal health information transmitted through our website for longer than necessary to facilitate orders.

Personal Health Information

We are required by federal and state law to maintain the privacy of personal health information transmitted through our website. VISION EASE handles personal health information transmitted through our website in accordance with the HIPAA Business Associate Agreement or a separate agreement with you, to the extent one exists that complies with the Privacy, Security, Breach Notification, and Enforcement Rules at 45 CFR Part 160 and Part 164 (the “HIPAA Rules”). The HIPAA Business Associate Agreement is accessible through the account login process.

Accessing Information

You may access and update personal information that you have provided to us by logging into your account at To deactivate your registration or account, please contact us by email, telephone, or in writing at the address provided below.


VISION EASE takes reasonable steps to protect information and data transmitted through our website. VISION EASE encrypts person information, including personal health information, provided or transmitted through our website with secure server software (SSL), which protects the security of data while it is being transferred over the internet to our servers. VISION EASE operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as reasonably necessary.

Links to External Websites

The website may contain links to other websites that are not under VISION EASE’s control. The owners or operators of external websites maintain their own policies regarding terms of use and privacy, and they are solely responsible for the content of their websites. VISION EASE provides links to external websites solely for the convenience of our visitors. VISION EASE disclaims any responsibility for linked websites that are not under our control.


This website is not designed for children. We do not knowingly collect, use, or disclose personal information from children under age 13 through our website. VISION EASE complies with the Children’s Online Privacy Protection Act (COPPA). For more information about protecting the privacy and safety of minors online, we recommend that you visit the Federal Trade Commission and TRUSTe websites.
Transfer of Information
VISION EASE may transfer information and data collected by or transmitted to us through our website in the event of a reorganization, merger, or sale of VISION EASE or its assets to the new owner. In that case, the information and data will remain subject to the provisions of the VISION EASE privacy policy in effect immediately prior to the transfer, unless VISION EASE or the new owner provides you with notice otherwise.


VISION EASE respects individual privacy rights and concerns. Our policies may change over time necessarily. We therefore reserve the right to amend this Privacy Policy at any time with or without prior notice to you. Your continued use of the website constitutes your acceptance of amendments. For that reason, we recommend that you check this page periodically for changes to our Privacy Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or your experience with the website, please contact us at 800-328-3449, by email at, or by mail at VISION EASE, 7000 Sunwood Drive Northwest, Ramsey, Minnesota 55303.

Legal Notice

This policy is governed by Minnesota law, without reference to its conflicts of laws principles. By using this website, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Minnesota with respect to any disputes arising out of or related to this policy or the use of
Effective date: December 15, 2016

EU Data Privacy Policy

When you visit a VISION EASE Lens website, order VISION EASE products as an optician or use our tools when ordering lenses, this VISION EASE Data Privacy Policy applies.

The controller for your personal data is VISION EASE Lens Ltd. (hereafter referred to as “VISION EASE”).

VISION EASE Lens Ltd., 1 Oak House Journeymans Way, Temple Farm Industrial Estate, Southend on Sea, Essex, SS2 5TF, United Kingdom

  1. Use of personal data

We like to give you a description of the personal data we use, for what purposes and on which legal grounds.

Website visits and requests

  • When you visit our website and you request information on our products, tools or services, through the site, we use your name, address, phone number and e-mail address to communicate with you and to comply with your request;
  • We may also contact you by telephone if you have indicated to be contacted this way;
  • We also use information on your browsing and interactions with us to improve our site, products and services;
  • Our websites make use of cookies and similar techniques. Please refer to our cookie statement for further information.

Order products as an optician

  • As an optician, you order our products. In this case, we register your name, address, e-mail address, internet address, phone number, reports on visits, buying group membership if applicable and sales, order and invoice information to produce and deliver your order and to handle payment, to communicate with you and to provide customer service.

Participate in training and events as an optician or healthcare professional

  • As an (employee of an) optician or healthcare professional you may also participate in training and events organized by VISION EASE. In case you participate VISION EASE processes your name, address, email address, phone number, date of birth, information on the event or training and information on sports preferences, to carry out your participation and to invite you for upcoming events.

Personalized newsletters

  • If you subscribe to our VISION EASE Vision Care blogs, VISION EASE will use your e-mail address to send you newsletters on VISION EASE products and services.  The contents of the newsletters will be determined according to your behavior on the site, your order and sales information, and interactions with us enriched with information from publicly available sources, the country you are located and products ordered from us.  In case you do not wish to receive any more newsletters by e-mail, you can unsubscribe by using the link at the bottom of each mail or by sending an e-mail to
  • We may also send you newsletters on our products and services by ordinary mail. If you do not wish to receive those newsletters, please send an e-mail to

Order lenses as a consumer

  • If you order lenses or spectacles with prescription lenses through your optician, your optician will provide us with your prescription details so we can produce and deliver your lenses with a warranty card. If, as a reference for your order, the optician provides your name, it is used to identify your order and the warranty card.
  • As an end-user, you may also choose to use one of our tools to advise you on the type of lenses that suit your preferences and needs according to your lifestyle. You can also use our tools to provide advice on the most suitable frame according to your face image. In that case, we process your name, gender, age, prescription, satisfaction, lifestyle and face image in order to provide you with this advice.
  1. Legal ground

The most important legal ground for processing your data is that this is necessary for the performance of a contract between you and VISION EASE, for instance, if you request certain information, register for an event or place an order. In some cases, the processing may be necessary to comply with a legal obligation, such as the obligation to keep accurate books and records for financial or tax purposes. In certain cases, the processing is based on your permission, for instance in the event of your newsletter subscription or if you use any of the VISION EASE Tools to order lenses. Finally, VISION EASE has a legitimate interest to improve the contents of the website, its products and services according to an analysis of your browsing behavior, purchases and interactions with us.

  1. Use of personal data by third parties

VISION EASE does not share your data with third parties, unless:

  • You have given us your permission;
  • There is a legal obligation to do so;
  • When we act on your request or carry out your order to VISION EASE group companies, or to third-party payment or shipment providers;
  • In the event of a merger with or acquisition of VISION EASE or (part of) its assets by a third party;
  • Parties act for VISION EASE as a processor on our behalf.
  1. Transfer of data outside the EU

Within the abovementioned purposes for processing of data by VISION EASE, your personal data are transferred to Hubspot. This company processes data on our behalf in the United States of America. The level of personal data protection in the USA is not considered similar to the EU Regulations on the protection of Personal Data. However, we have entered into a data processor agreement with Hubspot that includes the EU standard contractual clauses for processors and as a result, your data are protected accordingly. A copy of these clauses may be obtained by sending a request to

  1. Merger or acquisition

VISION EASE may transfer its enterprise as a whole or part of its assets to a third party. In that case, your personal data shall also be transferred to that party. We shall inform you hereof timely in advance. In case you do not wish to use our services anymore, you may request us to remove your data.

  1. Storage period

Personal data will not be kept by us any longer than necessary for the purposes for which they were originally collected or processed further. All personal data will be stored no longer than required by the GDPR and national regulations such as financial and tax obligations. This includes ordering, financial, contact data. Your personal profile is based on order history of 2 years preceding the newsletter.

If as an end user you have made use of our advisory tools, your data are kept for 6 months after the advice was provided.

  1. Rights

You have the right to inspect your data and to request to correct, restrict, block or remove them. You also have the right to request a machine-readable subset of your data and store it elsewhere. Where the processing of your personal data is based on your permission, you are at all times entitled to withdraw this permission.

Furthermore, you may always object against the use of your data for direct marketing purposes. You may also object against any other processing for legitimate interest purposes in connection with your personal circumstances.

  1. Contact

Requests to exercise the above rights may be submitted by sending an e-mail to our DPO. The Data protection officer for VISION EASE Europe may be contacted by

You may also at all times file a complaint with the Data Protection Authority.

  1. Changes of this policy

VISION EASE reserves the right to change this policy. Make sure you are always familiar with the latest version of this policy posted here. We will inform you of important changes timely in advance.