LifeRx Outdoors

Superior Photochromic lens Performance

Your customers choose photochromic lenses because they want a lens that adapts to their environment – not the other way around. Our photochromic lenses deliver a higher level of performance, quality and value. With technologies that exceed expectations, your customers can choose from a variety of photochromic lens options to fit their lifestyle, budget and prescription without compromising on quality.



Performance was cited as the number 1 reason for photochromic purchases. Consumers want crystal clear lenses inside, ample darkness when outdoors and fast activation everywhere in between for the ultimate comfort and convenience.



For existing photochromic wearers, 67% of consumers responded favorably when asked if they would have considered purchasing a store brand photochromic with a better price and comparable performance if they were presented one. 25% of consumers responding ‘Extremely likely’.



Price is cited as the #1 reason for not purchasing photochromic lenses in a recent consumer survey (38%).  69% of consumers responded favorably to a purchase if a photochromic with better value was presented, with 30% of consumers responding “Extremely likely’.

Man Outdoors in Sun

Clearer. Darker. Faster.

Introducing VISION EASE Photochromic Lenses

Clearer indoors, darker outdoors, and faster activation and fade back – our new photochromic lenses give customers superior photochromic performance without compromise.

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LifeRx Photochromic Lenses are crystal clear indoors, darken rapidly outdoors and fade back quickly. Competitively priced, LifeRx offer considerable savings when compared to the national  brand.

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The ideal plastic photochromic lens, VISION EASE Photochromic Lenses deliver performance comparable or better than the best-selling lenses at a competitive price point.


How do Photochromic Lenses Work?

Photochromic dyes work by changing their chemical structure when exposed to UV light. When these special molecules are exposed to UV rays, they undergo a chemical process that causes them to change shape. The new molecular structure absorbs portions of the visible light, causing the lenses to darken. The number of molecules that change shape varies with the intensity of the UV rays. In the absence of UV light, the molecules change back to their original form.

Who Benefits from Photochromic Lenses?

While almost all eyeglass wearers will enjoy the convenience and benefits of photochromic lenses, people with certain situations and lifestyles may benefit more than others. Those who may benefit most are:

  • Post-surgical patients: They often become more light-sensitive.
  • Contact lens wearers: They need glasses but don’t want to invest in multiple pairs.
  • Presbyopes: As near vision changes with age, the eye’s ability to adjust quickly to changing light conditions is also reduced.
  • Children: Photochromic lenses offer a durability and flexibility that kids’ active lifestyles demand. Without changing pairs, light responsive lenses protect their eyes both indoors and outdoors.
  • People with active and outdoor lifestyles: They need protection from UV radiation and excessive ambient light. They can’t always be bothered to switch glasses.
  • People who participate in outdoor leisure activities, such as gardening or golf, or who walk a great deal in their everyday lives: They need photochromic lenses that adjust to allow the optimum levels of light transmission in varying light conditions.


Woman in optical center trying eyeglasses on

Talking About Photochromic Lenses With Your Customer

Explaining the benefits to your customers may be a challenge if they are not familiar with the technology. They may have questions about how fast the lenses will fade back once they are indoors, or ask how different weather conditions effect their performance. Knowing the most common questions and how you might respond will help you recommend the right product solution:

Frequently Asked Questions

Q: Do photochromic lenses have residual color in their clear state?

A: No. This is no longer true. The newest photochromic lenses are crystal clear indoors.

Q: How long will it take my photochromic lenses to activate?

A: New photochromic lenses activate so quickly that they are as dark as sunglass lenses in seconds.

Q: How does heat effect photochromic lenses?

A: Photochromic Lenses tend to be sensitive to extreme temperatures. Some extremely hot temperatures may affect the performance of your photochromic lenses.

Q: Do photochromic lenses eliminate glare?

A: While nothing compares to the convenience of a photochromic lens for running errands of taking a short walk, polarized lenses are best for activities like driving or boating.